The campaign was closely developed with the leadership team to establish the narrative of the brand and its promise of "life's possible." The objective was to educate both internal and external stakeholders about the brand's philosophy and why SG Analytics believes in a life full of opportunities. The goal of the campaign was to increase awareness of this brand promise through the use of various creative formats such as videos, gifs, and static images. These creatives were used to consistently communicate the brand's essence and were distributed through social media and an internal communication portal, resulting in high brand recall and awareness.