Myntra

Capsule collection for Disney India

The Disney for Myntra collection was designed to appeal to the age group of 25 to 30 and to be commercially viable. The collection featured a mix of traditional Indian motifs and contemporary styles, with a focus on the love for Mickey Mouse and Indian kitsch.

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The challenge was to work within the guidelines shared by Disney India, which included using specific colors, imagery, and branding. This required careful planning and execution to ensure that the collection was both true to the Disney brand and also appealing to the target audience.