SG Analytics

Website Redesign

Role : UX Design lead

There were many issues with previous the website's speed and performance. The website was not loading quickly enough and it was causing frustration for users. This had to be addressed by optimizing images and compressing files. Another challenge was creating a consistent design across all pages. The previous website had a mix of different styles and it was difficult to navigate. I had to ensure that the design was consistent across all pages to make it easy for users to find what they were looking for. Finally, the website had to be optimized for search engines. The previous website had poor SEO and it was not ranking well in search results. I had to ensure that the website was properly optimized for search engines by including keywords, meta tags, and other optimization techniques. Not to mention, the brand needed a new look and feel .Overall, it was a challenging project, but with careful planning and execution, we were able to create a new website that was user-friendly, visually appealing, and optimized for search engines. .

We wanted to give a fresh look to the homepage by bringing out the key positioning of SG Analytics, as we wanted the visitors to know what the company does and its diverse portfolio.
The homepage was designed in a way to give maximum attention to various service offerings and associated case studies.
By getting rid of a banner image , which is a redundant practice amongst various competitors websites , we were able to break the clutter with this new design.

The entire website was carefully crafted and optimised for various devices for seamless user experience .

We color coded each service offerings and related industries to create differentiation between various service and industry pages , through use of images, stock footages and relevant color codes.
This was something missing in the earlier website and was creating confusion while navigating through different service pages.

We also made sure to highlight the brand essence and brand story that talks about the work culture and company ethics on the homepage.
A section was also designated to highlight various insights that SG Analytics generates in the form of blogs , snippet videos and posts.

Additional pages dedicated to brand story and company culture were designed to showcase various awards and overall brand values.

Strategically placed lead generation forms in the footer and an RHS button that prompts the visitors to fill in the service specific requests.

we divided the service page content in various sections and placed CTA's below each section to simplify the page navigation.